My name is Vito La Fata - and to be clear, I began my career as a trainer and worked the floors from 5am-9pm just like most in the fitness industry.
But one day something hit me. I woke up and saw the trap I was in... I was only making money when I worked the floor.
If I took a day off, no money. If I was sick, no money. If I took a vacation, no money.
I thought the path to freedom was opening my own brick and mortar business to only find I was paying everyone first, and now I had 6-figures of debt.
During the biggest low of my career, buying out my X-business partner, going $105,000 in debt, and losing my house, I decided to create and sell my first online course.
That one decision saved my career, life and future!
Making TIME in my already overbooked schedule to build the course wasn't easy but it was the short term pain that gave me the long term gain.
I started to grow my audience, speak, and began releasing content to elevate my authority in my niche and turned that one online product into 6-figures!
Since then I've created five 6-figure+ online brands, helped launch a network marketing team of over 3000 people.
Nowhere in the manuals for personal training certifications or CEU's will you learn how to sell, market, be a leader, business owner and entrepreneur.
Only after going outside the fitness industry… Investing in my education to uncover how “real” business is done was I able to finally breakthrough the salary and freedom cap of being a trainer and studio owner.
I discovered the critical, foundational, business building blocks which helped me escape the confusion and understand how to start growing online.
The best part is that I taught this to my wife Anna too.
She’s gone on to build her own 6-figure business based on these principles. Nothing is more fun and rewarding then having a life partner, who’s been able to take what I taught her and turn her life around.
We’ve been able to amplify our lives and businesses together.
The question will be whether or not you choose to join us as we create an entirely new industry as renegades -- building highly profitable and influential fitness businesses on our terms.
